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About Emtranz Consulting

Emtranz Consulting is a Limited Liability Partnership firm founded in 2011 by Balamurali Duraiswamy and Suneeta Ribeiro.

Emtranz has conducted a variety of consulting assignments for clients across the country for organizations with turnovers ranging from Rs 400 Crores to multi-billion dollar conglomerates, with employee head counts of over 100,000 employees.

We have offices in Bangalore and Goa - where the partners are based - but have project implementation capabilities anywhere in Asia. We have undertaken work in the following industry segments within which a variety of consulting assignments have been completed.




Financial Services




Manufacturing &
Processing Industries







Key People

Balamurali Duraiswamy

With a Bachelor′s degree in Physics from Mumbai University and an MBA from IMDR, Pune, Balamurali Duraiswamy (Murali Swamy) is a senior management consultant with over 23 years of experience in research and consulting partnering with leading corporates in India.

In the past Murali Swamy was associated with Gallup, TNS and Hansa Research. Murali Swamy has led over 500 client engagements in hospitality, financial services, travel & tourism, automotive, manufacturing and telecom and has been a speaker at number of industry forums on “employee and customer engagement”.

As Partner & head of the research and consulting team at Gallup India, Murali Swamy was key in enabling a shift in the organization from a measurement & research provider to a consulting and enterprise solutions partner.

Murali Swamy has been closely involved with leadership teams in client organizations driving organizational change initiatives.

Suneeta Ribeiro

An MBA from Goa Institute of Management, Suneeta Ribeiro has spent 17 years in research and consulting at Gallup India. She has extensive experience in the brand, customer and employee practices across a variety of industry sectors. She has led over 350 large scale client assignments in the hospitality, financial services, manufacturing and automotive industries.

She has worked closely with clients in understanding their engagement challenges, linking them to their business outcomes, and crafting a strategic path to improve engagement.

Her key strength lies in the understanding of unique organizational contexts and in developing strategic solutions for clients. Working as a coach, she has helped several managers improve their people management capabilities, and front-line customer facing personnel improve their service delivery.

Raji Srinivasan

Raji Srinivasan has over 24 years of experience consulting with clients in India and Asia providing research insights. She has worked with BBDO, Nielsen and Gallup and has been involved in overseeing brand, customer and employee related consulting assignments for clients across a range of industries and product categories such as FMCG, Banking, IT, ITES, etc.

She is a certified trainer on programs related to post-measurement activities in Customer and Employee related practice.

She holds a Bachelor′s degree in Engineering from PSG Tech and a MBA from the University of Madras

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