Emtranz
Emtranz

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Our technical consulting expertise lies in the following 3 areas of specialization

Employee Practice

Employee Practice

Emtranz works with organizations to transform the workplace by identifying & driving corrections at an organizational and at local / team level to impact employee engagement in context of business outcomes.

  • Employee Engagement measurement & management – enabling organizations to build a performance driven culture through measurement and support interventions.
  • Leadership strategic workshops – half day facilitation workshops with leadership team. This program is custom designed and builds upon the engagement survey results. This workshop aims to arrive at key organizational priorities which require correction. The selection of these priorities is based on ability to strengthen employee connect in light of the Business imperatives.
  • Programs to Strengthen Managerial Capability – a full day training intervention, delivered in both TTT and TTM format. This program aims to enable the ‘manager’ with key practices which strengthen local engagement, basis engagement survey outcomes.
  • Best Practices – Diagnostics and Dissemination – methodology to identify and disseminate practices followed by successful teams with the client organization. This approach can hasten the learning curve for other teams by adoption, especially in light of its success in the existing organizational culture.
  • Employee Diagnostic & Culture Assessment – ascertaining both the As–Is and Desired state with respect to culture and following through with diagnostic (across internal and external stakeholders) to identify the key organizational changes required to arrive at the outcome culture. Tracking the efficacy of the change interventions through measurement of key cultural constructs over time.
  • Communication Audits – an audit of the organization′s ability to transfer information. The approach assesses the organizations communication goals in accordance with business imperative and its efficacy.
  • Employee Attrition / Exit Management – establishing a proactive system which provides client organization with insights and upcoming trends to drive corrections so as to retain key talent.
Customer Practice

Customer Practice

Emtranz helps organizations strengthen the connection that customers have with their brand/company and improve satisfaction with functional aspects of their relationship to drive desired Business outcomes.

  • Customer Engagement measurement & management – enabling organizations to build a customer centric culture which drives business results through measurement and customized intervention.
  • Functional workshops to facilitate action planning – half day programs facilitating functional teams to review the customer feedback and arrive at priorities for actioning.
  • Service Quality Tracking – institutionalizing of service trackers, which is an on-going measurement tool that feedbacks service delivery for a given customer touch point.
  • Best Practices – Diagnostics and Dissemination – methodology to identify and disseminate practices followed by successful teams with the client organization. This approach can hasten the learning curve for other teams by adoption, especially in light of its success in the existing organizational culture.
  • Internal Customer Satisfaction measurement & management – methodology of developing metrics to assess service delivery based on Service Level Agreements across departments; coupled with measurement, reporting and action planning support.
  • Mystery Shopping Audits – monitoring the effectiveness of service quality delivery across touch points, either through Phone or walk-in audit on pre-selected criteria.
Brand Practice

Brand Practice

Diagnostics & Insights help organizations design or improve effectiveness of their brand strategies.

  • Usage and Attitudes – survey methodology to study awareness, attitudes and usage to facilitate marketers better understand their target. Our approach also provides an understanding about the positioning of the brand in a competitive context and enables identification of gaps or unfulfilled needs. This approach uses a combination of qualitative and quantitative research.
  • Market Exploratory studies – are undertaken when the research problem has not been clearly defined. Our methodology combines secondary & qualitative research to formulate a more precise problem definition & develop hypothesis. These types of studies are not used for decision making, but to provide insights into a given situation.
  • Market Sizing & Segmentation this methodology aims at understanding the market size for a given product/service and the trends that are affecting the market. In addition, estimates based on assumptions are made for the short, mid and long-term.
  • Assessment of Brand Equity a framework to assess the equity of the brand in the consumers mind and its influence on consumer′s choices amongst competing brands/products.
  • Brand and Advertising Tracking – tracking the brand and advertising salience in a competitive context and the impact of any marketing activity on the emotional connect with the brand.
  • Brand Diagnostics & Corporate Image – our methodology aims to assess the reputation of the company/brand and the strength of its appeal across the various stakeholders, namely – employees, customers, trade partners, media, educational institutions, potential employees, etc..
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