Employee Practice

Emtranz works with organizations to transform the workplace by identifying and driving corrections at an organizational and team level to improve employee engagement. Emtranz also offers a variety of training solutions in this area.

  • Employee Engagement- Measurement and Management – Enabling organizations to build a performance-driven culture through measurement and support interventions.

  • Best Practices – Diagnostics and Dissemination – Our methodology identifies and disseminates practices followed by successful teams within the client organization. This approach hastens the learning curve for other teams by adoption of practices and ideas that succeed in the existing organizational culture.

  • Employee Diagnostics and Culture Assessment – Ascertaining both the current and desired states of culture and follow through with diagnostics (across internal and external stakeholders) to identify the key organizational changes required to arrive at the desired culture. The efficacy of the change interventions is tracked by measuring key cultural constructs over time.

  • Communication Audits – An audit of the organization′s ability to transfer information. Our approach assesses the organization’s communication goals per business imperative and its efficacy.

  • Employee Attrition / Exit Management – Establishing a proactive system that provides client organizations with insights and upcoming trends to drive corrections to retain key talent.

  • Workshops to improve Employee Engagement:
    • Leadership Strategic Workshops – Half-day facilitation workshops with Leadership teams. This program is custom designed and builds upon the engagement survey results and aims to arrive at key organizational priorities which require correction. The selection of these priorities is based on the ability to strengthen employee connect in light of the Business imperatives.
    • Programs to Strengthen Managerial Capability – a full day training intervention, delivered in both TTT and TTM format. This program aims to enable the manager with key practices to strengthen local engagement basis survey outcomes.

  • Workshops to strengthen Managerial and Team effectiveness 
    • Visioning and Goal-setting Workshop: The program aims to arrive at a consensus about the team’s ideal future and develop a blueprint for action. This program is designed for Leadership teams and entire departments too.  

  • Team building and alignment workshop: This program is aimed at promoting team bonding, cohesiveness, and communication through high energy activities.
    • Building cohesive teams using StrengthsFinder 2.0 tool: This program is delivered with Leadership teams or Senior members within a Function. The ‘StrengthsFinder’ is based on Positive Psychology, which provides a new lens for viewing what ‘strengths’ individuals bring to the table and is used as a developmental tool. 
    • Strengthening Manager capability around Performance appraisal: This program aims at enhancing appraiser capabilities, to improve the quality of performance discussions.  
    • Strengthening Performance Coaching capabilities amongst managers:  The program aims at improving the coaching capability of managers.

  • Workshops to Align HR with Business partners
    • Changing the role of HR and its implication for HR professionals: This program creates an understanding of the four levels of relationship – Expertise, Need, Relationship and Trust.
    • Applying marketing concepts to HR: (Employee Value Proposition, Segmentation, etc.) to raise the bar of impact.
    • Building a listening architecture: This program aims at leveraging Qualitative and Quantitative approaches to train HR professionals to understand employees. 
    • Employee Engagement – aligning the Program to Business:  This program aims at aligning the Employee Engagement program with Business Imperatives to drive increased Stakeholder ownership.  

Customer Practice

Emtranz helps organizations strengthen the connection that customers have with their brand/company and improve satisfaction with functional aspects of their relationship to drive the desired Business outcomes. 

  • Customer Engagement- Measurement & Management – enabling organizations to build a customer centric culture which drives business results through measurement and customized intervention.

  • Service Quality Tracking – institutionalizing of service trackers, which is an on-going measurement tool that feedbacks service delivery for a given customer touch point.

  • Best Practices – Diagnostics and Dissemination – methodology to identify and disseminate practices followed by successful teams with the client organization. This approach can hasten the learning curve for other teams by adoption, especially in light of its success in the existing organizational culture.

  • Internal Customer Satisfaction measurement & management – methodology of developing metrics to assess service delivery based on Service Level Agreements across departments; coupled with measurement, reporting and action planning support.

  • Mystery Shopping Audits – monitoring the effectiveness of service quality delivery across touch points, either through Phone or walk-in audit on pre-selected criteria.

  • Functional workshops to facilitate action planning – half day programs facilitating functional teams to review the customer feedback and arrive at priorities for actioning.

  • Workshops to strengthen customer centricity:
    • Listening architecture – methods to solicit customer feedback: This program aims at leveraging Qualitative and Quantitative approaches to ‘listen’ to customers to create an ‘emotional’ connect and move to the goal of a trusted advisor.
    • Customer Engagement – Enterprise level and Local team action: This program aims at providing an understanding about Customer Engagement, know how on building emotional connections & Engagement with customers at an overall company level and at the level of departments that deliver service to customers.
    • Delivering Service excellence: Participants will learn how to understand customer needs, key elements of customer service, appropriate behaviors for different customer service situations, effectively deal with unfulfilled customer expectations.
    • Customer service excellence for Frontline Teams: This program creates an understanding of how to move beyond simply delivering products and services to transitioning to providing a unique service experience by anticipating expectations and exceeding on it every time. 
    • Customer service excellence for Internal Customer:  This program is aimed at understanding the value of positive attitude towards internal colleagues and equipping participants with tools and techniques to make colleagues feel valued and build an effective channel of communication.

Brand Practice

Diagnostics and Insights to help organizations design or improve effectiveness of their brand strategies. 

  • Usage and Attitudes – survey methodology to study awareness, attitudes, and usage to facilitate marketers better understand their target. Our approach also provides an understanding about the positioning of the brand in a competitive context and enables identification of gaps or unfulfilled needs. This approach uses a combination of qualitative and quantitative research. 

  • Market Exploratory studies – are undertaken when the research problem has not been clearly defined. Our methodology combines secondary & qualitative research to formulate a more precise problem definition & develop hypothesis. These types of studies are not used for decision making, but to provide insights into a given situation.

  • Market Sizing & Segmentation this methodology aims at understanding the market size for a given product/service and the trends that are affecting the market. In addition, estimates based on assumptions are made for the short, mid, and long-term.

  • Assessment of Brand Equity a framework to assess the equity of the brand in the consumers mind and its influence on consumer′s choices amongst competing brands/products.

  • Brand and Advertising Tracking – tracking the brand and advertising salience in a competitive context and the impact of any marketing activity on the emotional connect with the brand.

  • Brand Diagnostics & Corporate Image – our methodology aims to assess the reputation of the company/brand and the strength of its appeal across the various stakeholders, namely – employees, customers, trade partners, media, educational institutions, potential employees, etc.